I developed the visual identity and translated it across the full event environment, from stage and venue branding to start/finish structures, barriers, flags, backdrops, race materials, and participant touchpoints.

The project extended beyond visual design into real-world application and production, requiring each asset to work across different scales, materials, formats, and technical specifications.

Scope
Visual Identity · Art Direction · Event Branding · Environmental Graphics · Print & Production Design · Branded Materials · Production-Ready Artwork